Umbro & John Smedley

Art Direction of press and retail imagery created to promote the launch of a collaboration project by Umbro and John Smedley. The two piece collection was inspired by garments originally created by Umbro for the Great Britain Olympic team who competed in the 1948 Olympic Games.

The photography featured on many influential fashion sites and blogs including GQ, Hypebeast and Esquire.

Umbro Brand Design
Photography: Sarah Jones
Stylist: Lucy Hallard